Most people or businesses, when asked what their social media goals are, would say, “to get more followers.”  Have you heard the phrase, “if you try to market to everyone you’ll end up marketing to no one?”  Collecting more followers without understanding who you’re attracting is not the key to social media marketing success.  Having a higher number of followers means nothing to your business if they aren’t the ones who are purchasing your product, engaging in your content or resonating with your brand in some way...